This Think Paper refects on debates arising from RICHES research regarding the increasing digitisation of cultural heritage places. The analysis highlights concerns about intellectual property rights, democratisation of knowledge and commoditisation of cultural heritage places. It argues that while digital technologies offer new opportunities to experience, consume, conserve and interact with cultural heritage, a balanced approached is needed to ensure the medium plays the role of enhancement rather than replacement or monopolisation.
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement n° 612789.
Commodification
D5.2 Place-making, promotion and commodification of CH resources
Report examining whether locations have coherent strategies to appeal to consumers using cultural resources and attributes such as place promotion, product and quality. Analysis focuses on the contemporary influences and contribution of digital technologies in the exploitation of cultural heritage.
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